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About NISB

Toelichting bij video:
Short impression of NISB by following the life of several people:, to see how the lifes of each of them have been changed by, among others, NISB. Pictures of a man in the kitchen of his house, making coffee: Jan Kennis, living in Tilburg, age 64. Jan making bread. Jan worked in the construction and aluminium sectors. Jan is taking his tablets: Jan is heart patient and also overweight. You see Jan on his bike: Jan wants to keep enjoying life. Pictures of Jan and his grandchildren at an animal farm, children climbing. Now Jan gets 30 minutes of excercise a day.Pictures of Jan in the city, planning a city walk. Short impression of NISB: NISB has been campaigning since 2003. [pictures of active people on a square in the city, including Jan, walking through the city]. Jan doing a fittest. Pictures of Olga and Duco, known from dutch television "Nederland in Beweging', a program to encourage people to excercise, with 150.000 viewers a day and an approval rating of 7,8. Pictures of people doing the excercises. Since 2003 the number of people who excercise sufficiently rose from 47 to 60%. The NISB '30 minutes a day' campaign is used in local communities. 7 million Dutch people know about the campaign. Pictures of Isra Worst, living in Arnhem, 3 years old. Pictures of her at home and in the car, when her mother brings her and her sister to Peekaboo Castle, a nursery. Children get less and less excercise, 1 out of 7 is overweight [pictures of little children doing excercises, everyday life at the nursery]. NISB trains professionals from childrens day-care and playcenters: Beweegkribels, a playfull challenge to encourage excercise, 200 trained professionals. [pictures of children playing creative]. NISB keeps this program up to date together with the professionals [pictures of the studybooks of beweegkriebels]. Children now play more often and with more fun. Third impression of Geoffrey Nieuwenhuis, living in Arnhem, 20 years old. Pictures of him walking to school and in class; Geoffrey studies Sport& Physical Activity. He gives lessons at the sport center. There is little participation in sport by youth from immigrants cultures. NISB's 'Meedoen' program promotes participation and assimilation into the community. Geoffry introduced Trickz in Holland. Pictures of him doing Trickz and training youth in it, a kind of acrobatic gymnastics. The city of Arnhem and KNGU support his project. Meedoen draws cooperation from 11 cities and 9 organizations. It attracts 12.000 new members; half of it is from immigrant culture. NISB motivates people to excercise. [end of film]