Campaigns

NISB has become a campaign specialist. With its ‘30minutenbewegen’ campaign, (30 minutes of movement every day), the NISB targets different public groups. In 2009 61% of Dutch people of 18 years and older reaches the international 30-minute standard compared to 44% in 2000. Campaigns focus on agenda setting, awareness raising, encouraging behaviour changes and influencing the physical environment.

The double30-VMBO campaign specifically targets youth activities;
The campaign for those with chronic illnesses is a ‘chain’ approach in cooperation with health professionals and organisations;
The work campaign focuses on industries with relatively large numbers of inactive employees, such as lorry drivers;
With the Dutch Federation of Cyclists, the NISB aims to encourage more Dutch people to travel by bike instead of by car;
Parents setting a positive example for their children is a campaign with the theme: a healthy child starts with healthy eating and physical activity behavior of its parents;
The fall prevention campaign is a variety of actions to help reduce the number of accidental falls suffered by older people.


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